Is Social Media Making Us Narcissistic?

If baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millennials the “Me, Me, Me Generation.” By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise. It’s not clear just how big of a problem […]

Where Social Media Is Headed in 2020

Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving […]

Louis Althusser: Hailing, Interpellation, and the Subject of Mass Media

When we stand and force, through contrivances of our own, the view of another toward our message, our communication, we are said to be hailing. It is to announce that we seek the attention of the Other, that we are asking, if not demanding, that they pay immediate efforts to comprehend what it is we […]

The Ultimate Guide: How Publishers Can Join the Apple News App

Apple has been working hard on making iAd a significant source of income for the company. Part of their strategy is, apparently, trying very hard to do to the online news publishing industry what they did to the music industry with iTunes. Steps to monetizing as an Apple News Publisher Enroll in the Apple developers […]

Marketing Via Social Media: Reward Versus Risk: When Preparation Meets Opportunity

It is true that the way we do business is being defined radically and even as we speak we are being affected by the pressures and influence of Social media. If you have not noticed it your competitors are getting the jump on you as they redefine themselves through Social Media. This form of communication […]

Ten BE’s To Increase Your Social Media Followers

As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media like a cocktail party, where you can have networking and fun. I will explain 10 Must-Haves in your campaign to rock your social media strategy. 1. BE INTERESTING. According to BBC News the […]

How Social Media Is Being Used To Assassinate a Person’s Character

Social media is a faceless community. In most cases, you do not see the person who likes your photos, resents your posts or even shares your ideas. It is where people tweet and sent threatening messages to strangers without a care in the world. It’s just fun – they say. Let me say that it […]